Niche Tourism in Rural Areas: A Case Study of India

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PIALI HALDAR

Abstract

The travel and tourism industry around the world have been hit by the pandemic for various reasons, it is necessary to develop rural tourism, as soon as the new normal resume with the new rules for receiving tourists. The quality of life of people living in rural areas has always been an issue of concern around the world, post pandemic era made it more critical. Under this circumstance, growth of rural tourism sector could bring a reasonable positive change for rural people. The major objectives of this study are to exploring the challenges faced by the stakeholders and how these challenges can be tackled by the stakeholders. Some of the major challenges in rural tourism sector are deficit of trained manpower, inadequate financial support, lacking in local involvement, and lacking in entrepreneurial skills. Success of this sector depends on how they recruit, train and educate, manage, value, reward and supports each other in the process of continuous learning and career development. The stakeholders are trying to develop the strategies focusing on economic and non-economic benefits to unlock opportunities for the rural community at all levels.

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How to Cite
HALDAR, P. (2021). Niche Tourism in Rural Areas: A Case Study of India. ISBR MANAGEMENT JOURNAL <span style="font-Size: 16px;"> ISSN (Online) - 2456-9062</span≫, 6(01). https://doi.org/10.52184/isbrmj.v6i01.111
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