Financial Risk Tolerance and the influence of Socio-demographic Characteristics of Retail Investors
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Risk is inevitable in human life. Every investor takes considerable amount of risk within a comfortable zone. The level of risk taking capacity varies from individual to individual, time to time depending on various other factors. There are various determinants influencing the investment pattern of an individual, but this study aims to determine the factors influencing the financial risk tolerance profile. This paper focuses to understand the influence of socio- demographic factors that influence the risk tolerance level of individual investors.
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