N R, N. “Conversational AI: Indispensable Way to Attract and Retain Customers”. ISBR MANAGEMENT JOURNAL <span style="font-Size: 16px;"> ISSN (Online) - 2456-9062</span≫, vol. 6, no. 02, Feb. 2022, doi:10.52184/isbrmj.v6i02.112.